Writer
Michigan Fitness Foundation: "Healthy Choices Catch On"
Ask: Encourage parents pressed for time and resources to engage their families in healthy eating and activity habits.
​
Idea: Healthy habits start with small changes, that are passed down by doing.
​
Deliverables: Campaign creation; billboard and headline copy; social media content creation and management (two years)
​
Instagram: @healthychoicescatchon
(Managed pre-June 2021)
Billboard Copy
Social Media Campaign
Brand Voice
Michigan State University Broad College of Business
Ask: Represent the voice and values of a top-ranked business school through written materials.
​
Idea: Balance prestige and inclusivity to establish a niche across public business schools nationally.
​
Deliverables: Full web content rewrite; annual reports; strategic plan
​
Website: broad.msu.edu
​
Ingham County Health Department: "Life With HIV"
Ask: Encourage people to get tested for HIV and to reduce the stigma associated with it, in general.
​
Idea: Emphasize autonomy and empowerment for people living with HIV, and provide a platform for them to share their own stories.
​
Deliverables: Multimedia campaign; campaign site; print materials; billboards; social media content
​
Results: Interviewed three local people living with HIV who wanted to share their stories, and shared their experiences here.
​
Website: lifewithhiv.org
​
Web Copy & Stories
Billboards & Print Materials
The Speak Easy Podcast
Ask: Increase listenership for a podcast about entrepreneurship, women-owned businesses and cocktails.
​
Idea: Leverage consistent social media and a witty tone to resonate with a target audience of women professionals, ages 35+.
​
Deliverables: Social and web content for twice-monthly episodes.
​
Results: Increased Instagram followers from 70 to 1,000 in the first six months; supported content for more than 150 episodes.
​
Instagram: @easyunderground
Website: thespeakeasypodcast.com
​
Social Media & Episode Content
Jan Brintnall Golf School (Freelance)
Ask: Establish and maintain social accounts for the client's LPGA-affiliated golf school.
​
Idea: Use consistent, relatable posts to attract a specific target audience (Michigan women, ages
40 - 65)
​
Deliverables: Content, management and analytics for Instagram, Facebook and LinkedIn
​
Instagram: @jan_brintnall_lpga
(Active spring – fall)
Social Content & Graphics
City of Lansing:
"My Kind of People"
Ask: Inspire both current and prospective residents to live in and explore Lansing, MI.
​
Idea: Spark city pride by spotlighting stories from the city's strongest asset: its people, and their authenticity.
​
Deliverables: Campaign development & tagline; mayor's city vision website; social media campaign
​
Website: lansingforward.com
​
